Director of Marketing Campaigns

Santa Clara, California

Who We Are:

 

Malwarebytes is the next-gen cybersecurity company that millions worldwide trust. Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware, and exploits that escape detection by traditional antivirus solutions. The company’s flagship product combines advanced heuristic threat detection with signatureless technologies to detect and stop a cyberattack before damage occurs. More than 10,000 businesses worldwide use, trust, and recommend Malwarebytes. Founded in 2008, the company is headquartered in California, with offices in Europe and Asia, and a global team of threat researchers and security experts.

We’ve created a fantastic culture that our employees love and were recently named in the top 10 of Fortune Magazine’s “Great Place to Work” list.  We’re growing fast and are looking for some great people to join us.

 

 

Who We Need:

 

Our Marketing team is looking for a dynamic Director of Marketing Campaigns who will take the lead in the ideation, planning and execution of our B2B marketing campaigns.

The person in this role will build the integrated campaign engine to drive full-funnel campaign interest, engagement, and leads globally, and will ensure that our global marketing counterparts in EMEA and APJ can successfully leverage them. This will involve break-through planning to leverage all appropriate channels to ensure on-track optimization and measurements. Close cross-functional partnership with Product Marketing, Communications, Field, Brand, and other internal stakeholders along the way will be critical in pulling all the intricate pieces for execution together. Our ideal candidate will work diligently to continuously measure, evolve, and improve, focusing heavily on both strategy and execution along the way.

 

 

What You’ll Do:

 

  • Absorb messaging and go-to-market strategy, applying appropriate to drive prioritized campaigns.
  • Spearhead integrated campaigns, effectively leveraging all channels and methods to tailor efforts.
  • Develop calendars to plan a steady cadence around campaign moments such as launches, events, or others.
  • Build all customer journey plans and content strategy to ensure prospects engage at the right time and the right place.
  • Collaborate with internal teams such as events, CRM, Ops, PMM, Brand, Social, Digital and others for integration. Drive all briefing sessions, ensuring that all projects are clear, concise, and aligned to strategy.
  • Support sales and partner enablement, developing kits and portal population of strategy, comms, and content.
  • Drive campaign set-up/ monitoring in various marketing tools such as Salesforce and Marketo.
  • Work with Business Development Rep team for campaign implementation and follow up.
  • Drive all executional planning and workback schedules for production.
  • Own development of all content and inbound/ outbound marketing assets (either working with internal creative team or external agencies), ensuring consistency of messaging and creative execution across channels.
  • Manage campaign budgets and establish key campaign KPIs while staying within budget.
  • Drive reporting of campaign effectiveness and lead cross-functional teams in plans to continuously measure and improve campaigns.
  • Manage a small team of effective marketers, growing and coaching them along their career paths.

 

 

Skills You’ll Need to Have:

 

  • Ability to learn quickly and take initiative in a dynamic and fast-paced environment.
  • High level of creativity with an innate drive to consistently learn and refine.
  • Agility, open-mindedness and exceptional delivery skills.
  • Passionate about strategy and excited about bringing campaigns “to life”.
  • Excellent communication (written and verbal) and time management skills.
  • Attention to detail with a strong project management skillset.
  • Positive and upbeat demeanor; a sense of humor is a plus!
  • 7+ years of marketing programs experience, including 2+ years of experience directly managing a team.
  • Enterprise software/ B2B marketing experience.
  • Proven ability to effectively execute integrated, streamlined marketing programs.
  • Ability to collaborate and build relationships at all levels of an organization (including the executive level).
  • Bachelor’s degree required.

 

 

What We Offer:

 

  • An opportunity to do something great for yourself and the world
  • A great work environment that supports growth and development
  • Competitive compensation and benefit packages
  • 401(k) matching program
  • Open time off policy
  • Stocked kitchen with healthy (and some unhealthy) drinks, snacks, fruit and lunch options
  • A company who enjoys having fun; holiday and summer parties, annual global company off-site, sporting events and lots of other great stuff

Apply for Director of Marketing Campaigns

Malwarebytes is an equal opportunity employer. Malwarebytes does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. It is Malwarebytes' policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity.