Growth Marketing Specialist

Remote - US

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. Founded in 2008, CEO Marcin Kleczynski had one mission: to rid the world of malware. Today, Malwarebytes has grown beyond malware remediation to ensuring cyberprotection for every one, providing device protection, privacy, and prevention solutions in the home, on-the-go, at work, or on campus. With threat hunters and innovators across the world, we want great people, like YOU, to join our team!


Malwarebytes is looking for..

A Growth Marketing Specialist to help us increase growth and amplify our brand — globally. You’re someone with an insatiable appetite for learning the latest hack-y tactics to drive growth. Digging into new ways to reach customers, and be a swiss-army knife when it comes to rolling up your sleeves in the spirit for high-tempo testing and implementing feedback loops to scale growth wins.   

The right person must understand digital advertising for all channels such as organic search (SEO), Paid Social (FB/IG, LinkedIn, Reddit, Quora, Pinterest) and Display with a beginner to intermediate level understanding of paid search (SEM). You will be an integral team player, floating across all channels and projects as an expansion pack ensuring that we hit our acquisition goals. 

You should apply if you’re a digital marketing maven who loves to think outside the box and setting up tests to optimize for greatness. Or love reading things published by i.e. Reforge,, Search Engine Land, Moz, Seth Godin etc. as much as catching up on your horoscope! You love using data to make decisions, leveraging insights to evaluate and enhance our acquisition channels with creative testing tactics.


What you’ll do

This role will begin as an individual contributor working cross-functionally, with our larger growth marketing team as well as various teams throughout Malwarebytes like brand and voice of the customer, product marketing, customer experience, web development, design, product management and engineering.

This role reports to the Growth Marketing Manager, Paid Display and Social with a specific focus on bringing our team together to fire on all cylinders.


Growth & Acquisition

  • Reach as many customers as possible with Malwarebytes’ industry-leading line-up of cybersecurity solutions – both consumer and business
  • Act as the glue that holds the growth team together, as an expansion pack hovering across all acquisition channels you can ideate and implement tests based on ideas/feedback loops and implement accordingly to scale with teammates
  • Channel lead for our Retail and Affiliate sales channels
  • Be willingly to help us build our micro-influencers program on the back-bone of our Affiliate/MSP business to scale for economies of scale
  • Integrate new tools and processes into our existing martech stack to drive optimization and automation
  • Admin level manager of Unbounce, and work with teams to develop landing pages for paid channel acquisition and testing of copy, messaging, and concepts/ideas
  • Assist all channel leads (Paid Display, Social, Search and Organic) with testing new campaigns and technology to identify incremental audiences to accelerate growth
  • Track budget/targets and allocate marketing investment to drive ROI with testing
  • Analyze test results, develop new segments, and work alongside the rest of the performance marketing team to improve KPIs and ROAS
  • Conduct competitive analysis and stay informed on marketplace changes and how they could impact growth and performance
  • Understand the relationship between SEO and SEM, and multi-channel influencer - top of funnel vs. bottom funnel
  • Analyze data and trends to identify opportunity areas for campaign optimization and expansion
  • Provide updates to the growth marketing team on performance, results, and marketing initiatives on an ad-hoc projects / experiments
  • Report on campaign performance, KPIs, and metrics for all channels as required


Skills you’ll need

The ideal candidate will have the following experience/skills with the capacity to work independently if needed:

  • College or Bachelor’s degree. Note, all candidates with proven track-records of successfully growing SaaS companies will be considered regardless of formal post-secondary education.  
  • Google Analytics and Google Ads (Search) Certifications – will be verified
  • Familiarity with platforms: Bing, Google Ads, Facebook, LinkedIn, Twitter, etc.
  • Clear understanding of performance marketing metrics – ROAS and cost per’s
  • 3-5 years of experience in digital marketing, focus on SaaS preferred
  • 2-3 years experience running digital experiments
  • Part of a team that collectively uses performance-driven marketing that resulted in growth
  • Fundamental knowledge across digital marketing channels (i.e. SEO, SEM, social, display and content optimization) and marketing analytics platforms
  • Ability to thrive in a fast-paced working environment and ok with failing, and repurposing as a motivation tool for growth
  • Great people skills, collaborative, and one who is a masterful listener
  • Obsessive about data and using it to drive your experimental tests and success
  • Resourceful, self-starter comfortable with autonomy


Benefits and Perks:

  • An opportunity to do something great for yourself and the world
  • A great work environment that supports growth, development, and most importantly having fun!
  • Comprehensive medical, dental, vision, and life insurance coverage
  • Competitive salary and equity stock incentives
  • 401k + company match
  • Open Time Off Policy
  • Employee Referral Bonus Program
  • Wellness programs



Apply for Growth Marketing Specialist

Are you a U.S. citizen, U.S. permanent resident (Green Card holder), or a “protected individual” as defined under 8 U.S.C. 1324b(a)(3), such as an admitted refugee or alien granted asylum in the United States? (This information is used solely to comply with U.S. export control laws and regulations.)*

If “No”, is your most recent citizenship or permanent residency in one of the following countries; Cuba, Iran, North Korea, Sudan or Syria? (This information is used solely to comply with U.S. export control laws and regulations.)*

U.S. Equal Opportunity Employment Information

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Please identify your race

Veteran Status

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Disability Status

Malwarebytes is an equal opportunity employer. Malwarebytes does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. It is Malwarebytes' policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity.

Select your language